My Story - Product engineer. Builder. Community roots.

I build products with AI. Currently building Hapsay — a 24/7 AI-powered booking assistant.

More than a decade ago, I helped someone create "3 columns of equal width" on his website. Completing that project brought me immeasurable joy — not only because I finished the job and earned my first paycheck, but because I genuinely helped someone.

I thought that was it — ship, get paid, move on. But as I tackled various projects, I realized there was more to web development than just building "3 columns of equal width."

Over the years, I've worked on numerous projects and gained substantial experience. As CTO of WebriQ, I led an exceptional team building Stackshift, a composable content and commerce platform. We established tried-and-true systems that ensure clients get exactly what they need to succeed.

I've also worked with Betterworld, helping build technology in the donation and fundraising space — a meaningful shift toward using my skills for social impact.

Then AI changed everything. When AI got good enough to help me rewrite an entire legacy payment module, I had a choice: treat it like a magic trick, or treat it like a serious tool that still needs my judgment. That experience — migrating 40+ payment methods with AI assistance while maintaining rigorous testing and validation — completely changed how I think about engineering.

Now I'm channeling all of that into Hapsay — a 24/7 AI booking assistant that automatically converts customer inquiries into confirmed reservations across Messenger, Instagram, WhatsApp, Viber, Telegram, and your website.

I also helped grow several tech communities in Cebu, including React Cebu and JavaScript Cebu — organizing meetups, workshops, and events that brought the local dev community together.

If we ever get the chance to meet, please say hi and/or ping me later!

Dorell James

Cebu, Philippines

Industry experience
10+ years
Up-to-date
50+ clients
Hours rendered
20k+ hours

My Philosophies - Balance your passion with your passion for life.

The web that I want to build and be part of is made up of not one monolithic platform, but many vibrant communities with their own centers of gravity.

  • AI as Collaborator. AI is a powerful tool, but it needs your judgment. I use AI to think, design, and build better — while maintaining responsibility, testing rigorously, and never outsourcing my understanding.
  • Teaching. I am a student and a teacher! To be able to share my knowledge with others is more than I could ask for. I want to help others learn and grow.
  • Greatness. The path to greatness is not an easy one. It requires a lot of hard work, dedication, and perseverance but with the right mindset and a willingness to learn, anything is possible.
  • Compassion. We need to be compassionate to others. We can't just expect them to do what we want, but we can show them that we care.

Featured Appearances

  • The AI-Augmented Engineer: How to Think, Design and Build in 2026

    The Golden Peak Hotel

  • Cebu Blockchain Conference

    IEC Convention Center

  • WordPress +|- JAMstack at Cebu Wordcamp 2023

    Mandarin Plaza Hotel

Featured Workshops

  • AI For Devs Workshop

    enspace Cebu Business Park

  • Automated Testing Workshop Series

    enspace Cebu Business Park

  • Hacktoberfest 2023

    LegalMatch Philippines, Cebu City, PH

  • React: Zero to Hero Series & Hackathon

    LegalMatch Philippines, Cebu City, PH

  • Gatsby Workshop

    Go Negosyo & Co-Working Space, Cebu City

  • Laravel Cebu CTU Codecamp

    Cebu Technological University

From the blog

Explore the latest musings and insights straight from my keyboard. From tech trends to personal reflections, dive into my blog for a glimpse into my world and expertise.

Why AI Makes Us Lazy (And How to Fight It)

The framework is simple. Following it is hard. Not because it's complicated — because we're human. Here are the temptations, the warning signs, and how to build the discipline.

Read more

The Responsible AI Development Framework

Six phases for workflow. Five practices for thinking. A systematic approach to using AI that amplifies your judgment instead of replacing it.

Read more

Let's talk about your project

Ready to bring your ideas to life? Whether you need a consultation, want to discuss a project, or just want to say hello.